Using the most advanced fiber innovation, SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available. The only carpet with permanent built-in stain and soil protection that won't wear or wash off
"Ultra-fine nano particles bond together on a molecular level to encapsulate the fiber with a complete spill and soil shield that makes SmartStrand Forever Clean the easiest carpet to clean."
"SmartStrand Forever Clean features Nanoloc™, an advanced nanotechnology that completely encapsulates the SmartStrand fiber to create a superior spill and soil barrier."
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